Change has a way of creeping up on business owners when they least expect it. What once worked suddenly falls flat, and yesterday’s reliable customers start drifting away, pulled by fresher ideas elsewhere. In an era where adaptability means survival, it’s not enough to merely tweak the edges of a business plan. Owners of small and mid-sized companies must embrace innovation not as a department or a buzzword but as the heartbeat of their strategy. Growth isn't a straight line; it’s a series of daring